Downtown Marketing can help labels clarify their own marketing strategies for serious growth and artist development, without the high cost of additional overhead. We can also help managers develop effective and realistic objectives and game plans with all their business partners. We provide artists with the structural foundation necessary for successful careers.

Downtown Marketing has helped develop marketing strategies for such clients as Martina McBride, Bryan Adams, Sonia Dada, Fischerspooner, CMJ's Music Marathon 2002, and Cindy Bullens as well as consult labels such as One Little Indian, Palm, Escalator, Calliope, and Never/Proper.

Ms. Hirschman draws her experience having been a senior executive at several labels, where she had been responsible for overseeing campaigns for Amy Grant, Janet Jackson, Bryan Adams, Woodstock '94, John Hiatt, Squeeze, Joan Armatrading, Joan Osborne, Catie Curtis, The Cardigans and Todd Rundgren, among many others.